The concept behind the motion graphics asset pack was to visually tell the success story of Crispy Cones, a small business that grew into a nationwide sensation, using playful elements related to ice cream. The objectives were to create engaging and well-designed animations that complemented the news story while effectively conveying key information.

During the sketching process, the focus was on brainstorming creative ways to incorporate ice cream imagery and motion graphics techniques to bring the story to life. Sketches and storyboards were used to map out each animation, with a strong consideration for how my elements were going to move on and off the screen. The decision to represent the Shark Tank investment with swimming sharks was inspired by the show's iconic imagery, while the map animation with popping ice cream cones effectively showcased the company's nationwide expansion.

Each animation in the asset pack successfully met the objectives by incorporating ice cream-themed visuals in a way that enhanced the storytelling and captured the audience's attention. The animations effectively conveyed key information such as the Shark Tank investment and company growth while maintaining a cohesive theme throughout.